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Our Story

Hi! I’m so glad you’re here to learn more about how The Inside Outside began.

I am no stranger to the natural wellness space -- I spent my childhood at my parent’s herbal shop stocking herbs to manning the cash register as I grew up. Herbal medicine has been a constant in my life, and it is something that is deeply embedded in our culture and our lives. From a very young age, we would drink ginseng soup to boost our immune system and consume herbal remedies to regularly clean out toxins internally whenever we had too much “hot air” or yeet hay (熱氣) (imbalanced pH levels). This has been a way of life for my family, even to this day.

While thinking about some of my family's traditions, I also acknowledged that the identity of New York City’s Chinatown was slowly slipping away as the younger generation pursued their own careers. My parents immigrated to the United States in the 80s’, and have worked tirelessly to establish and grow their store for nearly 40 years. What will happen to the store and its history when they retire? What would become of their hard work and legacy?

The Inside Outside pays homage to my parents, to Chinatown, and to the principles of taking a holistic approach to balance and improve health physically, mentally, and spiritually. My goal is to share the transformative health benefits of all the diverse and raw herbs that have supported my well-being and make them accessible to a wider audience while being transparent.

We bring you products that are safe, natural, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature's food medicine to deliver these results. This is my way of continuing their work -- by contributing their wealth of knowledge of Traditional Chinese Medicine to the wellness community and beauty industry.

Love, 
Anne

P.S. Chinatown needs your love more than ever. Your favorite eateries and mom and pop shops are closing down due to 
the prolonged impact of the global pandemic. Please support small businesses by donating to organizations like Welcome To Chinatown and Send Chinatown Love!